Note: Due to conflicts - Trek Bicycles will not be speaking at this event (details have been removed).

Social Media for Event Promotion - Perspectives from OutRigger3

Madison College - Truax Campus, Mitby Theater

*Free Parking Pass available after registration

"Events are intrinsically viral, and people love to spread the word about events that they are excited to attend. Sites like Facebook, Twitter, and LinkedIn enable people to reach many more friends in much less time, allowing for information to spread like wildfire. Event holders need to tap into these channels and harness the power of social media. We’ve seen some great examples of how eventholders like The Dissident Chef, Tubefilter, and BlogHer use social media to generate buzz and sell out their events."  Tamara, Director of Marketing, Eventbrite

Using social media to promote your next event can help you to reach a much larger audience. Depending on your existing network and how you use community sites, they can drive traffic to your event site and registration page. Your network can build the hype, get the word out and extend the message across many networks at one time.

Event promoters and meeting planners are looking for new ways to engage with attendees and connect them with each other and the speakers before, during and after the event. They are using social business tools to connect. Let the past and current attendees amplify your event in their networks and make your event bigger, better and viral.

Get a perspective from the educational side and one from the consumer products side.

5:30 PM - 6:00 Networking and refreshments

6:00 - 6:10 Introductions

6:10 - 7:45 John Holcomb, Outrigger

8:30 - 10:00 After Party - Lazy Oaf 1617 N. Stoughton Rd
Madison, WI 53704

Speaker John Holcomb - Outrigger3

Outrigger3 will cover how Madison College is turning to social media to promote awareness of the school in the lead up to the $133 million referendum. And specifically their crowdsourcing idea of www.futureofmadison.org

Outrigger3 combine strategic and technical expertise to help clients navigate the quickly evolving and limitless digital landscape. Driven by a passion for emerging media and digital collaboration, Outrigger3 guide clients beyond solutions to the discovery of new and profitable business opportunities.

John’s decade of experience in project development for the film and television industry in Los Angeles provides invaluable knowledge of the “why” behind corporate investment and the need for high-impact, measurable outcomes.  An enthusiastic and innovative marketer, meticulous researcher and accomplished writer, John provides strategic consultation, creativity and builds strong, honest collaborations that lead to results.